Content Strategy Services
I can offer soup-to-nuts content strategy for your organization. With content driving leads and sales more than ever before, it’s critical that your business organizes and maintains its content in a strategic way.
content audit
First, you should know what you have. In an audit, I’ll evaluate your content for quality, relevance, and performance.
content strategy plan
I’ll outline the overall approach and direction for your content efforts, including goals and objectives, personas, content types and formats, and more.
editorial calendar
Next I’ll schedule your content’s creation and publication, ensuring there is a consistent and timely output. I can deliver this in a calendar format for as long as you need.
content map and customer journey
The best content is aligned with your customer journey. I’ll map all content to the different stages of the journey and identify any content gaps.
content metrics
I’ll create a content measurement dashboard with key performance indicators (KPIs), so you can bring insights and actionable recommendations to leadership.
content distribution plan
Content comes in many forms. Together we can create a plan to distribute content across various channels and effectively reach your target audience.
content templates and briefs
I’ll create organized and detailed templates that any freelance writer can use. I’ll outline SEO requirements, audience details, key messages, and more.
content workflow and governance
It’s time to document! I’ll help you capture the plan for creating, reviewing, approving, publishing, and of course, measuring content long-term.